Build your artist website with intention.

Set the foundation before publishing.

Begin with the identity and content visitors should understand at a glance, then preview the site before making more work public.

• Add your logo, artist name, biography, Artist Statement, contact details, and social links.
• Review which artworks already have complete images, descriptions, dates, and prices in My Archive.
• Use Getting Started to understand what belongs in each portal.
• Preview desktop and mobile layouts before sharing the public address.

Build a consistent artist identity.

Manage the public logo, colors, hero presentation, biography, Artist Statement, social profiles, and contact information used across the artist site.

• Keep the homepage introduction concise; the full statement belongs on About.
• Use a clear portrait and a logo that remains legible on desktop and mobile.
• Complete social URLs so the site can render the correct icons and links.
• Review public contact information before publishing.

Choose what visitors see first.

Control visibility, featured status, and presentation order without rebuilding the artwork record. Public details continue to come from My Archive.

• Mark selected works visible and feature the strongest homepage candidates.
• Use search and pagination when managing a larger portfolio.
• Edit title, dimensions, images, description, price, and history in My Archive.
• Check sale availability before expecting a price or Add to Cart button.

Create supporting pages without code.

Write custom pages with semantic headings, basic text styling, lists, quotes, links, and responsive images while the site theme keeps typography consistent.

• Use the compact editor toolbar and select an image for alignment, wrap, resize, or caption controls.
• Images are limited to 10 MB each and 500 MB total per artist site.
• Uploaded content is sanitized on the server before public rendering.
• Existing plain-text pages remain compatible with the editor.

Keep navigation short and understandable.

Manage public visibility, order, and parent menu from one screen. Custom pages can sit under About, Artworks, Contact, or another eligible top-level item.

• Use Show publicly only after the page content is ready.
• Assign a parent when a page belongs in a submenu.
• Check hover, keyboard focus, and the mobile menu after restructuring.
• Keep top-level choices limited so visitors can find the work quickly.

Show current activity without clutter.

Publish ongoing and upcoming exhibition dates plus selected press, catalogues, articles, and other publications on the About page.

• Public schedules automatically hide after their end date.
• Publication records may include a date, safe external URL, or uploaded PDF.
• Use public visibility independently for each record.
• Keep private studio records in My Archive when they are not intended for the website.

Keep website conversations in Website Portal.

Messages submitted through the artist website notify the artist by email and are managed in Website Inquiries, separate from My Archive.

• Open an inquiry to review its sender, subject, message, and history.
• Compose and send a reply from Website Portal.
• Website-origin inquiries do not appear in the Paint&Life administrator inquiry list.
• Treat suspicious links or attachments cautiously.

Preview the site, then publish with clear expectations.

The artist site presents the artist's work, while eligible purchases use Paint&Life checkout and customer accounts for secure payment, order history, and COA tracking.